1. Should be clean and simple
Simplicity is the underlying principle of a successful logo design – and it has always been. As much as the logo will be simple and clean that much easier for the audience to understand and identify the next time.
2. Should be attractive and creative
There are logos that etch into your memory that strike you in some way. From colors to design to typography, creativity into the design of the logo will ensure it remains unforgettable, it should explicitly deliver the motives of the brand and do so at any size, big or small.
3. Should be responsive
A logo should always give you the same impression and feeling, no matter how much you scale it. This means that for different contexts you should have different versions of your logo, your logo should work on all design artworks like signboard, banner, website, brochure, mobile app icon or as a website favicon.
4. Should be relevant with brand
The most important aspect of logo design is to have a clear connection with your brand. The restaurant logo design would be quite different from the consulting firm logo, so make sure to design a relevant logo.
5. Should be professional design
A professional logo design should express the values of the brand and be accurately executed. It is necessary to align all the features and components in perfect harmony.